Marketing Technology Specialist
The University of Maryland, Baltimore County (UMBC) seeks a skilled, motivated, and data-driven marketer for the position of Marketing Technology Specialist. Centrally based in UMBC’s Office of Institutional Advancement, this position will work with the Alumni & Development Communications & Marketing (A&DCM) team to execute on technical aspects of communications and digital marketing strategies.
This position is designed to fill gaps in the data management capacity of the marketing team to better meet the needs of multiple partners within the division and across campus. The Marketing Technology Coordinator will:
● Become the key administrator responsible for utilizing tools and systems to support data management, support website development and updates, and create marketing reports.
● Ensure data is stored properly and flows correctly between digital channels including websites, emails, CRM, analytics tools, social media, software, and forms. Makes recommendations for and implements processes/procedures to maintain data integrity. Run reports to compare and correct record integrity on a regular basis.
● Develop and implement dashboards and regular reports of data and metrics to assess communications and marketing efforts.
● Work closely with both A&DCM team members and other OIA partners in Development and Advancement Services as well as IT staff to inform decisions about tools available to meet alumni engagement and donor/giving goals.
● Provide technical support to staff and create documentation for communications and marketing tools, department policies, and best practices to ensure that outbound engagement and donor solicitations are accurate, timely, and effective.
This position requires:
● A bachelor’s degree
● A preference for education marketing, communications, computer science, data or a
related field
● An ability to work collaboratively within a team
● An ability to manage complex projects with multiple stakeholders
Inclusive excellence is a hallmark of UMBC and a foundational value of our community. We actively welcome candidates with diverse identities, backgrounds, and perspectives, including
people of color, veterans, people with disabilities, and professionals from other underrepresented groups.
This is a full-time staff position that includes university benefits. The salary range starts at $52,000 . Salary will be commensurate with qualifications and experience. Candidates should be
based in or willing to relocate to the Baltimore region, but may be eligible for a hybrid work schedule.
To apply, please submit cover letter and resume at https://listings.umbc.edu/cw/en-us/job/494138/marketing-technology-specialist